Audica Professional Installations Run Like Clockwork
With eight stores province wide, Clockwork Orange has rapidly become the number one
independent destination for fashion, lifestyle and youth culture in Northern Ireland.
With brands including Hilfiger Denim, Miss Sixty, Firetrap, Replay, Energie, Killah,
Ted Baker, Ripstop, Diesel and Adidas, Clockwork Orange hosts an ever changing global
brand mix, from established denim giants to the best in directional independent clothing
Six of the eight Clockwork Orange stores now have Audica Professional audio systems,
including the new flagship store in the impressive Victoria Square complex in Belfast.
The systems have been designed and installed by audio specialist, Lisburn-based Zest
Zest MD, David Honeyford, explained the history behind the choice, “Clockwork Orange
originally used a different brand, chosen for the aesthetics of its very small satellites,
but it was a sub/sat system with a high crossover between the two and it particularly
did not work well in the Belfast International Airport store. Due to the shop's open-fronted
layout and acoustics, the bass was a big problem; massively heavy near the serving
counter and inaudible elsewhere – so in many areas you were left listening to mid/high
satellites and no mid/bass”.
“The owners wanted to maintain ultra-compact and aesthetically pleasing speakers
in keeping with the store's quality modern image, but the sub had to go. As if by
some pre-arranged cue, Alan Lochhead of CUK Audio came in that week to show us the
new Audica Professional products they distribute and, on listening, I knew immediately
that this was the solution we needed. I called Clockwork Orange who just said 'do
it'. The full-range Audica Professional MICROpoints were installed with no sub, and
driven by the MICROzone. The first time the client saw and heard the Audica was after
the system was installed, and he just said one word – Perfect.”
“The rest, as they say, is history. We have now gone on to complete six stores for
ClockworkOrange, as well as many, many others. We always get great results and if
a sub is needed in larger spaces the Audica Professional MICROsub just adds true
sub and does not filter the full-range frequencies to the main speakers, so the sound
is always superb and well-balanced throughout”.
For the new two-level Belfast store, Zest installed a total of fourteen MICROpoint
loudspeakers, driven by three MICROzones which provide the pre-amp, system controller
and amplifier functions. The system uses a Denon CD to provide a high quality source.